Morale is deceptively important in the running of an efficient call center. The reason it is deceptive is because while most bosses acknowledge the relationship between morale and productivity, few call center bosses are able to accurately pin down a decrease in productivity as being directly related to a lowered morale. The reason it is important is the same; namely that a higher morale means happier workers, which in turn leads to an overall increase in call center productivity.
What does it mean to have high productivity in a call center? Well for starters it means a higher level of customer focus, as call center agents with higher morale are going to sound more pleasant over the phone. It is human nature to unconsciously let feelings show through and in a job that involves a large amount of telephone conversation, it becomes easy to see how an unhappy worker can result in customer complaints and unnecessary headache further on down the road.
0 comments:
Post a Comment